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ACES Design Earns Standard of Excellence Web Award
FARMINGDALE, ME (December 29, 2006) ACES Design announced today that it earned a Standard of Excellence Award from the Web Marketing Association. The award is for the Prevent Mental Illness website created for The Portland Identification & Early Referral (PIER) Program. The award-winning website is www.preventmentalillness.org. In the tenth annual competition for outstanding website development, the 2006 Web Awards competition included entries from more than 2,300 websites from 35 countries in 96 industry categories. ACES Design is one of four Maine companies honored during the 2006 competition.
Entries were judged on concept, writing and design of marketing and communication programs and print, visual and audio materials. “We developed and designed an interactive website that tackles the difficult subject of psychosis,” says ACES Design‘s Creative Director, Alan Claude. The strategy was to avoid scare tactics and focus on empowerment and prevention. The stigma and fear of mental illness demand that the campaign deliver a positive, hopeful message to the youth, parents or other influencers. Claude asserts that is why the communication materials focus on hope with dignity, which is the hallmark of PIER’s prevention strategies.
The Web Awards are a way for the industry to recognize talented individual and team efforts in outstanding website development and generate Internet marketing exposure for the award-winning website. “Once again the Web Award winning websites have set the standard for all Web development. This accomplishment serves as invaluable marketing opportunity for both the winning website and company and serves as a benchmark for all Websites within the industry,” said William Rice, President of the Web Marketing Association.
A team of independent Internet professionals representing a variety of relevant disciplines in website development judged the WebAward Competition. Judges included members of the media, advertising executives, website designers, creative directors, corporate marketing executives, content providers and webmasters.
Other Maine winners include L.L. Bean, The Via Group LLC and Garrand Marketing and Communications.
About ACES Design
Founded in 2000, ACES Design is a design and marketing agency dedicated to designing creative, insightful solutions to meet business and marketing challenges. With a small, resourceful team, ACES Design develops and executes design and marketing that drive results, generate interest and inspire and move people to take action. Their clients include Fortune 100 companies to medium size businesses such the Portland Identification and Early Referral (PIER) program of Maine Medical Center and Spring Harbor Hospital, Kingsley Pines Camp, Maine Department of Labor, Cingular Wireless, Atlantic Gas Resources, HP, Weyerhaeuser, MAERSK and Coca Cola.
About PIER
The Portland Identification and Early Referral (PIER) Program is a community-wide clinical research project with a simple goal: Stopping the progression of mental illness before it deteriorates into psychosis and long-term disability. PIER provides confidential assessment and early assistance for young people between the ages of 12 and 35 in the Greater Portland area who are at risk for mental illnesses. The PIER Program provides education and treatment for young people and their families and conducts research about the effects of early identification in off setting the progression of mental illness. The PIER Program is part of the Department of Psychiatry of Maine Medical Center and Spring Harbor Hospital.
About the MarCom Creative Awards and Association of Marketing and Communication Professionals
The Association of Marketing and Communication Professionals administers and judges the MarCom Creative Awards. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.
The Association of Marketing and Communication Professionals began in 1995 as a means to honor outstanding achievement and service to the communication profession. As part of its mission, the Association fosters and supports the efforts of marketing and communication professionals who contribute their unique talents to public service and charitable organizations. Each year, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.
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